Original post reframed
Add markdown format option for string/text formula fields, leading to their output being rendered as markdown.
My bases for this request
- Fibery’s current text format options of URL, Email & Phone, already show your team’s acknowledgment that users may want text formatted as an http(s):, mailto:, or tel: link, so proposing full Markdown support isn’t a sudden or unfounded leap. This also tells me it will be a much less complicated development/implementation path, than something like allowing formulas to generate Rich Text fields.
- Platforms that were traditionally plain-text (WhatsApp, Telegram, Slack, MS Teams Chat, and Zoom Chat) have all built Markdown or Markdown-like syntax into their applications.
- A single platform might add such a feature because of developer- or product-centric design habits. But when so many converge on it, for me, that means the feature is indeed widely used and proven to improve everyday user experience
- As a result, where plain-text used to be, now formatted text (bold, italics, lists, …) is replacing it as the baseline in everyday communication for hundreds of millions of users formatting daily with Markdown features, without knowing the name “Markdown.”
- Though not ubiquitous in improving prompt effectiveness (broader prompt formatting study by Microsoft and MIT), the use of markdown in Generative AI applications exists both for input and output.
Use cases
In some cases, Markdown output:
- Blends important info with context while allowing distinction, so you see both at once, but can differentiate them.
- Makes lists, and search results faster to scan.
- Reduces clutter through one compact field that carries detail without deep navigation.
- Highlights key info right where (no click) and when (not stale) you look.
For example:
- In a formula name/label field:
- Highlight name of a contact, e.g. “[active] Pedro Glorias @ Microsoft Inc.”
- Highlight number of attendees of an event, distinguish statuses, e.g. “[
cancelled] ABC Conference for 50 pax on 2025-09-01” - Many more such composite, compact labels with highlights.
- In a formula field that returns text:
- Aggregate emails, their function (e.g. main, personal, accounting, etc.) into one single clickable field, overcoming current limitations of one email/phone/link per field.
- Generate live (non-button, non-automation), copiable message, email and AI prompt templates.
- Generate live (non-button, non-automation) summaries, presentation scripts, etc. that are easy to read, and even copy to a rich text field.
I understand that some of these could be handled with more advanced features such as Rich Text generation from Formula fields, but my request is an incremental feature on the way to that end.
Original post
Continuing the discussion from Rich Text field from a Formula:
Though composable formula-generated rich text fields would be nice, my use case would be handled by allowing the output of text fields (formula or otherwise) to contain markdown.
The way I see it, we would have an extra format for text fields/formulas:
markdown
- Text
- URL
- Phone
This would allow for example our Contact details (Looked up from Roles that are related to Contact Info) to be formatted and usable with clicks, if the following output of the aggregation formula were treated as Markdown:
But currently, I have settled for the following:
There are many more use cases, that across the past decade and a half we have implemented in other systems for clients, e.g.:
- generating copiable message templates for email, since most email clients require HTML pasting to retain formatting.
- aggregating info into one field with links to underlying related entities.
- aggregating relate contact info with clickable email and phone fields.
- even clickable map routes (mostly Google Maps) generated from related stops with a description for each stop.

