Context
I work in a company with 1000+ employees, and I had to choose the most rational tool for my department of 150+ people.
I went through the market very deeply, researching a large number of products. In my view, Fibery is an exceptionally strong product in terms of logic, architecture, and the way it is designed.
However, there is one critical thing!!! that may look small at first glance, but because of it large marketing departments and companies producing media content cannot choose Fibery.
And this single issue overrides all other advantages Fibery has over the many competitors I evaluated.
Real-world scenario
Imagine a marketing and production department (or an entire company) that produces a huge amount of media content every day:
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videos and banners,
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AI-generated content (which further multiplies volumes),
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plus subsequent performance analysis of the produced content.
This is not a story about one task per week and endless discussions inside a task card.
This is a large-scale content factory:
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roughly 200+ tasks created per day,
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200+ tasks completed per day,
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with automation and AI increasing volumes by 2–5x.
Why Fibery loses specifically in a “content factory” setup
If you look at Fibery as a tool for product or engineering teams where:
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tasks live for a long time,
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discussion matters more than speed,
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the task card is the primary object,
then, honestly, Fibery looks excellent. It genuinely feels like the product is built for these teams.
But in a large content factory, the primary object is not task text — it is media.
And the primary working mode is the table (not gallery, not kanban, but specifically a table).
A table is the only viable interface, because it allows teams to:
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quickly create 50–100 tasks,
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bulk-update statuses,
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assign people,
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apply tags,
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filter by “my / today / urgent / project”,
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and most importantly — visually scan what is actually happening.
This is not about discussion.
This is about production.
The most critical pain point — visual media previews directly in tables
The inability to quickly see media previews in table rows is a killer blocker.
Yes, it may look like a small detail, but at scale it becomes decisive.
A real scenario:
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a producer creates a task and attaches a reference (image or link),
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a designer uploads results to Google Drive and shares a link,
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the task is closed and 5–10 variations appear.
After that, people need to very quickly:
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see what the reference was,
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understand what was produced,
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compare variations,
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choose a winner,
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decide “this works / this doesn’t”.
When there are hundreds of such tasks, it is impossible to constantly:
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open task entities,
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open additional windows,
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navigate back and forth.
This kills speed and makes the system unusable at scale.
What I strongly suggest adding
The ability to see image previews directly in table rows, both:
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for uploaded files, and
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via URL (!!!), for example Google Drive links.
This is crucial because:
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teams already have thousands of folders with images and videos stored in Google Drive,
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content is often generated by automations,
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linking a URL is far more practical than manually uploading files into the database when automation is used.
Additionally (less critical, but important):
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drag & drop images or videos directly into a table cell,
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without having to open task cards or upload dialogs each time.
P.S.
It is absurd, but Airtable and other tools (which are, in my opinion, much weaker functionally and architecturally than Fibery) win simply because of convenient media previews.
From a logical and structural standpoint, Fibery is the best product on the market that I have seen (and I am a very detail-oriented person 
).
But today, for a large content factory, there is one seemingly small thing that becomes ultra-critical and completely blocks the possibility of using your service otherwise truly excellent product.
