Actually quite less serious competition in my view as far as tools that have the notable features Fibery has. And even more so when you compare to the very many strong, established, and even in Fibery team’s own estimation “actually doing some very good things” (e.g. Dovetail) feedback management products, many of which integrate with extremely strong and well-established dev management (e.g. Linear, Jira, etc.).
In the PKM/Notion-like space, there are very few products that have proper databases. It’s Notion (best for PKM), Coda (much harder to use for PKM), Airtable (easy to use but not very PKM-ish without real “wiki”, etc.), and much lesser-known tools like Tana, Anytype, and Capacities, literally zero of which are actually mature, non-beta products with open access. And all the more importantly none on the latter list are effectively scalable to multi-player/collaboration use-cases (and the same is true of many more PKM tools besides those), whereas Fibery and Notion are very scalable from single to multi-user. And that is a critical differentiator for the path from PKM to business-level implementation, which is one of the major sources of Notion’s success, and one that tools like Obsidian, Mem, Tana, and soooo many others definitely lack (they are all used to one degree or another for “multiplayer”, but not very well, and despite dev intent in most cases, even if multiplayer is on their roadmaps).
I wouldn’t pretend that targeting PKM use cases would be a trivial thing, but it’s also not a major pivot in terms of product, features, etc. It’s more of a pricing, marketing, and example templates/use cases shift. And a partial and temporary one at that. People are looking for better alternatives to Notion everyday, easier to use ones than Coda, more flexible and capable ones than Airtable. Every time this subject comes up I literally see the marketing material in my head, it’s obvious to me. The material to differentiate around product feedback and dev management is far less clear from my perspective.
I know definitively that Fibery is better for feedback and dev management (and improving by the day with upcoming Highlights and AI features). I’ve been inside a number of teams where it was discussed, and in at least one situation I even did my very best to make the case for it vs. ClickUp and Linear. Linear eventually won. Fibery simply didn’t stand out enough. But hey, it’s not my product and there is a lot of info I don’t have here, so I could be way off base. In fact I hope I am because even if Fibery ends up not being for me as an individual, I still love the product and the team and I want to see them succeed! Let’s see what happens…
Agreed, this is an odd choice, especially for Fibery and the well-known longer onboarding time line vs. other tools.