Hear me out…
This post is a suggestion that I believe is critical for Fibery’s future, and it requires careful reflection. I’m asking you to read this not as just another feature request to be upvoted, but as a proposal about the very soul and strategic direction of the product. Please take the time to consider the entire argument before forming an opinion.
First, let’s rethink our language. We use words like “Entities,” “Databases,” and “Documents.” These are developer-centric or legacy terms. The real paradigm we should be discussing is Backend and Frontend.
- Backend is the structure: the data, the relationships, the logic, the rules, and the automations.
- Frontend is the presentation: the user interface, the forms, the dashboards, the client portals, and the way we interact with the backend data.
Thinking this way is more honest and clarifies the problem we’re trying to solve.
Fibery is already a world-class Backend. The ability to create a custom domain with flexible relationships is its superpower. This aligns perfectly with Fibery’s stated vision, which is “to help companies to generate unexpected insights from information… To augment the intelligence of teams and organizations.” The grand idea is to build a platform “that replaces many tools inside a company and grows with the company from startup till the end.”
But to truly achieve this vision, we must recognize that replacing tools and augmenting intelligence doesn’t just happen in the backend. It happens where the user touches the system: the Frontend. To replace many tools, Fibery must also replace their interfaces. A company can’t get rid of its specialized survey tool, client portal software, or internal dashboarding tool if Fibery only provides a powerful engine but no way to build the car.
Let’s look at the spectrum of tools through this more detailed, 7-point lens:
- Raw Backend / Headless: Purely for developers. These are powerful engines like PostgreSQL or Firebase that have no native user interface.
- Low-Code Backend: This is where Fibery currently sits. These tools have an incredibly powerful and flexible backend for data modeling and logic, but their frontend is primarily functional, designed for internal teams who understand the structure.
- Integrated Databases: This is Airtable. It started with a robust, spreadsheet-like backend and has since invested heavily in a user-friendly frontend (“Interface Designer”) to create apps on top of its data.
- The True All-in-One (The Goal): This is the ideal, balanced state. A platform with a flexible, powerful backend seamlessly fused with a first-class, no-compromise visual application builder for creating both internal and external frontends. This category is the strategic destination.
- Document-Centric Workspaces: This is Notion and Coda. They lead with a user-friendly, frontend-first “document” or “canvas” metaphor, with database capabilities embedded within. Their weakness is often a less-rigid or scalable backend.
- No-Code App Builders: These are pure frontend builders like Softr or Toodle that are designed to create beautiful interfaces but must connect to an external backend (like Airtable or Google Sheets) to function.
- Pure Frontend / Web Builders: This is Webflow. Its primary focus is on building visually stunning public-facing websites, with its backend serving mainly as a Content Management System (CMS).
The suggestion is for Fibery to make a strategic push from its current position at #2 on this spectrum towards becoming a #4. It must evolve into a truly balanced platform with a Frontend as powerful as its Backend.
This isn’t a new idea. It’s the unspoken need behind many of the community’s most persistent requests. When users ask for a better mobile version, form fixes, tabs, interactive buttons, improved document editing, and white-labeling for client portals, they are all asking for the same thing in different ways: a better frontend. They are asking for more power to control the presentation and interaction layer.
The only company that is working on this properly at the moment is Airtable, with its clear move from #3 towards the #4 spot. Their investment in the “Interface Designer,” even after partnering with third parties, shows a recognition that a native, integrated solution is the superior long-term strategy.
But what does a true Fibery Frontend look like?
Think of the Fibery.io website itself. The game-changer would be if that entire, beautiful website could be built within Fibery. To do this, we don’t need to reinvent the wheel. We need a flexible, visual builder with core components:
- Sections and Containers to structure layouts.
- Flexible Columns and Rows for responsive design.
- Interactive Cards to display data from the Fibery backend.
- Customizable Buttons that trigger Fibery automations and actions.
With these building blocks, the possibilities become exponential. A company could build its entire public website on Fibery. More importantly, they could build true, interactive web apps where a user’s action on the page (like clicking a “buy” button) instantly interacts with the backend (updating inventory, creating an invoice, notifying a team) and presents the result back to the user on the frontend.
This would unlock the most common, high-value applications that businesses need, all in one place:
- Blogs
- Client Portals
- Marketplaces
- Learning Management Systems (LMS)
- Advanced, multi-step forms
- And countless other custom web apps.
So, this is my suggestion. I ask the team and the community to take time to reflect on this. Let’s consider making a focused, deliberate, and strategic commitment to building a first-class Frontend inside Fibery. This is the path to fulfilling the grand vision of becoming the single, adaptable platform that can truly grow with a company.