Fibery’s just got a new feel and a new homepage.
We’ve always been nerds making a product for nerds. Now we have the decency to tell you from four hundred paces.
Background
Fibery is not for everyone.
It’s for people who cherish understanding more than “productivity”, who prefer complex to complicated, and who shape the environment around them.
It’s always been that way, but for a long time we’ve been shy about it. Now it’s on the front page ![]()
A rebrand usually means that a company is changing direction or tries to appeal to a wider audience. Ours is not like that. We are doubling down on who we are. This is our most Fibery (adj.) visual style to date.
As our customer Sandra has put it, Fibery has matured from “we are not normies, sorry
” to “we are not normies, on purpose
”.
Most B2B SaaS products, especially in our “productivity” niche, feel corporate and safe.
We take our craft — but not ourselves — too seriously. Heck, our most visited page used to be where we explain why Fibery sucks and what exactly competitors do better.
We build trust (and scare away some people!) through transparency, not smoke and mirrors.
Result
Check out fibery.com.
Today might be the first time we are proud of both our product and our website
. It’s been quite a journey:
Barely a website, barely a product
↓
Great website, raw product
↓
Okay website, okay product
↓
(a pivot we all gonna pretend never happened)
↓
Okay website, great product
↓
Great website, great product?
Feedback
As always:
- please let us know what you think
- if you enjoy what we’re doing, let your friends and followers know




