Fibery is now more Fibery (new feel + homepage)

Fibery’s just got a new feel and a new homepage.

We’ve always been nerds making a product for nerds. Now we have the decency to tell you from four hundred paces.

Background

Fibery is not for everyone.

It’s for people who cherish understanding more than “productivity”, who prefer complex to complicated, and who shape the environment around them.

It’s always been that way, but for a long time we’ve been shy about it. Now it’s on the front page :smiling_face_with_tear:

A rebrand usually means that a company is changing direction or tries to appeal to a wider audience. Ours is not like that. We are doubling down on who we are. This is our most Fibery (adj.) visual style to date.

As our customer Sandra has put it, Fibery has matured from “we are not normies, sorry :grimacing:” to “we are not normies, on purpose :smiling_face_with_sunglasses:”.

Most B2B SaaS products, especially in our “productivity” niche, feel corporate and safe.

We take our craft — but not ourselves — too seriously. Heck, our most visited page used to be where we explain why Fibery sucks and what exactly competitors do better.

We build trust (and scare away some people!) through transparency, not smoke and mirrors.

Result

Check out fibery.com.

Today might be the first time we are proud of both our product and our website :smiling_face_with_tear:. It’s been quite a journey:

Barely a website, barely a product
↓
Great website, raw product
↓
Okay website, okay product
↓
(a pivot we all gonna pretend never happened)
↓
Okay website, great product
↓
Great website, great product?

Feedback

As always:

  1. please let us know what you think
  2. if you enjoy what we’re doing, let your friends and followers know
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P.S. Check out the new warm theme in the app now:

Wow, definitely a different look! I think there are some clear improvements in how you are framing things. I find the design itself a little busy to my eye, but that doesn’t mean it’s a problem. And I actually think the rich and sticky top menu may be the sneaky best part of the whole thing!

For me as a potential customer landing on a page like this I would be intrigued by the above-the-fold overview video of workflow possibilities to start. That would keep me on the page instead of clicking away. Then I would start to scroll, but I would immediately be bored by “make it your own, it’s powerful, blah” language TBH. It’s all true, and there is some more personality to it, but in the end it’s not that different from what Notion, ClickUp, and others claim. So then I would start looking quickly to try to find more concrete info, examples, etc. before I close the site. Fortunately the menus do a good job of not only showing high level and useful info quickly, but they also unusual and beneficial stuff like change log, what you’re working on, etc.! That’s very well done.

Edit: you might also want to optimize some of those images, 24MB page weight! :sweat_smile: Quite a few of those PNGs could be much smaller WebPs, and one WebP you have is weirdly large, like recompressing losslessly in WebP results in a smaller file still. :face_with_raised_eyebrow: It’s this one FWIW:

https://images-temp.fibery.io/website-static/main-page/cityparts/city-full.webp (also images-temp? )

I will be very curious to see what the effects are on your traffic, conversions, etc.! And I know you guys will share. :slight_smile:

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“We have nuns using Fibery, for God’s sake.” ← My new favorite line on any website ever. :ok_hand::relieved_face: ha love it so much

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Very nice. It feels like it has a proper personality now.

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I love the fresh take on the “our tool replaces these different tools”

My first memory of seeing this was on the Notion page back in the day and it stood out but it has since been copied by many other tools.

My only note would be I’m not sure about having the graphic overlap the competitor logos/text.

I got a laugh out of “whiteboard pastures” on Miro so would hate for people to miss those. This is the Fibery personality on full display!

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New site is great, finally feels like you’ve nailed the great website, great product combination. I think the new site feels warm and inviting and makes people feel excited to try Fibery.

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I just realized that this probably meant to be a double-entendre / pun, and I’m VERY here for it.

1 Like