You’ve probably noticed that Fibery looks different since a while back. And if you haven’t — have you checked out the warm theme? 
We did change a lot of things though (graphically that is), as a result of a new marketing strategy and a subsequent rebranding effort that was undertaken since… well, let’s say November last year. Quality takes time (that’s our excuse).
And this occasion shouldn’t go unmentioned. Or at least we thought it shouldn’t.
So, to give you an insight into what changed and why, we hereby proudly present to you a video about this glorious process. It’s heavily ironical, pretty humorous, yet completely true. Told in our own voice, so to speak.
Hope you’re entertained, and if not — tell us why!
